Discovering reader preferences, habits and attitudes - Announcing the 2015 Reader Survey by M.K. Tod

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Writers and readers – a symbiotic relationship. Ideas spark writers to create stories and build worlds and characters for readers’ consumption. Readers add imagination and thought along with their backgrounds and attitudes to interpret those stories, deriving meaning and enjoyment in the process. A story is incomplete without both writer and reader.

What then do readers want? What constitutes a compelling story? How do men and women differ in their preferences? Where do readers find recommendations? What are their attitudes to pricing or their favourite reading blogs? These and other questions have been the subject of two previous reader surveys.

ANNOUNCING A 2015 READER SURVEY designed to solicit further input on reading habits, historical fiction preferences, favourite authors and, for the first time, favourite historical fiction. THE SURVEY WILL BE OPEN UNTIL MAY 14.

If you are a reader or a writer, please take the survey and share the link [https://www.surveymonkey.com/s/GXRD9B7] with friends and family and on your favourite social media. Robust participation across age groups, countries, and other demographics will make this year’s survey even more significant. Those who take the survey will be able to sign up to receive a summary report when it becomes available.

Highlights from prior surveys:
•         HISTORICAL FICTION IS MAINSTREAM: Less than 2% of participants said they rarely or never read historical fiction.
•         GENDER MAKES A DIFFERENCE: Women and men differ significantly in their reading habits and preferences and their views of historical fiction.
•         AGE MAKES A DIFFERENCE: Those under 30 have different preferences for genre and time period 
and have different patterns of consumption and acquisition.
•         SOCIAL MEDIA IS HAVING A BIG IMPACT ON READING: Social media and online sites play an increasingly significant role for those choosing, purchasing, and talking about fiction.
•         BOOK BLOGS ARE VERY POPULAR: 1,473 participants listed one, two or three favourite blogs.
•         GEOGRAPHY: Responses to questions such as the use of online tools for recommendations and purchasing and preferred setting for historical fiction varied by geography.
•         PRICING: Sadly, readers are pushing for low prices. For example, 60% want e-books at $5.99 or less and 66% want paperbacks at $10.99 or less.
•         ONLINE BOOK CLUBS ARE GAINING POPULARITY: 21% belong to online clubs while 15% belong to clubs meeting in a physical location
•         VOLUME OF BOOKS READ MAKES A DIFFERENCE: for example, high volume readers have different expectations for book reviews, a higher interest in tracking their books, and higher usage of online tools and social media to augment their reading experience.

Participate in this year’s survey by clicking the link and please share the URL with others https://www.surveymonkey.com/s/GXRD9B7.

M.K. Tod writes historical fiction and blogs about all aspects of the genre at A Writer of History. Her latest novel, LIES TOLD IN SILENCE is set in WWI France and is available from Amazon, Nook, Kobo, Google Play and iTunes.
Mary can be contacted on Facebook, Twitter and Goodreads.


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